About us

From One Girl & One Vision“It all started with Rose.

In 2019, our founder Rose Mae was just a 19-year-old fashion student living near Santa Monica. She had a sketchbook full of dreamy dresses, zero funding, and one big vision: to design pieces that feel as good as they look. She started small, packing orders from her bedroom floor with handwritten thank-you notes and hopes that reached beyond her zip code.

Born by the Beach. Worn Everywhere

Every Rose Mae piece is designed in California and created to move with you whether you’re heading to a beach brunch, shooting TikToks at golden hour, or dancing the night away. We’re inspired by West Coast light, soft neutral tones, and the bold energy of confident women like you.

The Journey

  • 2019

    Rose starts sketching dresses and packing her first 20 orders from her bedroom.

  • 2022

    Team Rose Mae grows to 4 women. First international orders hit the UK & Canada.

  • 2023

    Moved into our first real design studio in Santa Monica. Launched limited drops.

  • 2024

    Launched our iconic black packaging. Over 100,000 customers served.

  • 2025

    Featured in influencer GRWMs & fashion hauls across TikTok. Reached 10K+ followers and recognized as a Gen Z must-shop brand.